Incredisocks and Incredibrace by Incrediwear
 
A Divison of Star Nutrition (STAU)              March 2011

Upcoming Events

 

Expo West logo

 

March 10-13
Natural Products Expo West 
Los Angeles, CA  

 

Shoe and Accessory Logo

March 11-13
Shoe and Accessory Travelers Association Expo Prior Lake, MN 

 

 FIBO logo

April 14-17
FIBO Fitness, Wellness and Health Expo       
Essen, Germany

 

Latest Promotions

Bidwell Classic Race

  At the March 5th, 35th Bidwell Classic 5k and 1/2 Marathon we heard from competitors how much they love our socks and braces 

Marathon runner loves incredisocks
 
Marathon runner loves Incredisocks

 

 

WWSRA Logo

We attended the Western Winter Sports Representatives Association Expo in Reno, NV March 1-3.  WWSRA produces tradeshows and on snow demos designed to facilitate buying and selling between active, winter & outdoor sports sales reps and retailers.

 

Canadian Health Food Assoc. Logo

February 12-13 we were at the CHFA exhibition and conference, the largest trade show event for the natural and organics industry in Quebec. 

Due to our attendance at this expo the president and CEO of Canada's Forzani Sporting Goods will be personally testing our socks.

 

 

American Diabetes Association Logo 

 

  Our attendance at the American Diabetes Association expo was a success... we sold out of braces in the first hour!  The socks were just as big a hit.  We're planning on attending at least three more diabetic expos this year.

 

 

 

 

Newest Stores

 

River Valley Market

Northampton, MA

 

Joynes Dept. Store

Grand Marais, MN

 

Kiddles Sports

Lake Forrest, IL

 

Weavers Health Foods

Denver, PA

 

Rainbow Acres

Los Angeles, CA

 

Healthy Habit

Health Foods

Phoenix, AZ

 

Kimberton Whole

Foods #2

Downington, PA

 

Rising Tide

Natural Foods

Kittery, ME

 

Luggage and Leather

Sugar Land, TX 

Houston, TX

(3 locations)

 

Uncle Deans Natural Foods

Waterville, ME

 


 A Note from the CEO

      

     Incrediwear has just begun the expo season and we have enough incredible testimonials to last the year! We attended our first diabetic expo, officially launching our Rx Socks for diabetics. We were surprised to find our new

Dr. Jackson Corley

Dr. Jackson Corley

Incrediwear inventor

 

Incredibraces were just as popular as our diabetic sock line!  This is great news for Star Nutrition, as our existing stores are awaiting delivery of the first packaged Incredibraces. We anticipate the demand from those stores will be high.        

     We now have over 70 sales reps in the US and Canada combined, most of whom are independent, selling multiple lines of products allowing Star Nutrition instant exposure to the buyers, normally a difficult task for new single-line sales reps. The reps in Canada are just getting started. Karma Nutritionals, our master distributor, just received their first shipment February 25th, so we anticipate increased exposure in Canada and a steady growth in stores.

     Our products can now be found in pharmacies, bike stores, running stores, nutritional stores, doctor's offices and online stores, including Amazon and Zappos. We will be in our first catalog, Vermont Country Store, beginning this summer. We are working with other catalog companies as well, awaiting finalization. We are also working to secure a contract with a new distribution company here in the US, which would provide greater exposure in the physician industry.

     We are exploring expanding TV and radio advertising, but we must first build our foundation within the niche markets, so that the retailers are able to support the backend of any advertising campaign. Advertising in advance to product placement is not economically sound. Once the product lines have a little time to mature we will launch an ad campaign to draw the public to our incredible products.  We are looking forward to the next few months of expansion and the excitement generated by our new product lines.  

Incrediwear in the News

      

Radio

Twice in February Dr. Corley was featured on Arizona radio station KFNX's "Healthy Habits" live talk show broadcasts.  This broadcast features the latest breakthroughs  concerning international integrative medicine and wellness. 
   
ESPN Broadcast 
Wearing an Incredibrace multi-national champion masters sprinter Amanda Scotti raced in a masters exhibition 60m dash at the US Open Track and Field Championships last month in Albuquerque New Mexico, winning the event. To view a video of the race:  
  
Print  
Incredisocks will be advertised in the product and gear section of the upcoming May edition of Outside Magazine, America's leading active-lifestyle and adventure-travel magazine.

http://outsideonline.com/?gclid=CIqTu72au6cCFQM6gwodM3eu_w

  
Web
The popular blog Hix and Chix, which is dedicated to testing outdoor products to discover whether what their makers "tout is how they hold out", featured Incredisocks in a very complimentary review.  The review is available at: http://hixandchix.blogspot.com/2011/02/my-incredisocks-last-longer-than-i-do.html  
  

Testimonials

      

Scot T. Olson, Colonel, United States Army

"Recently I tried a pair of Incredisocks in my combat boots. I was blown away with the comfort, fit, and function. The technology incorporated in this product truly sets it apart from all other brands. So superior are these socks that I quickly replaced every boot sock, athletic sock, and casual sock in my drawer. The good news is I now have the best socks available on my feet, and plenty of wash and buff rags for my truck and motorcycle. Thank you Incredisock!"
  
Michael Goolkasian, endurance athlete
"My name is Michael Goolkasian, I am a serious runner.  I have run 139 (and counting) marathons in 50 states and I'm starting to run worldwide.  I received my first pair of
Michael Goolkasian marathon runner

Michael Goolkasian,  marathon runner extraordinaire, wore

his Incredisocks two weeks straight without washing, says they are "amazing

Incredisocks three weeks ago and I have not taken them off, not even once to wash them! They do not stink, as they absorb odor and kill bacteria.  They are amazing!  They make my feet feel great.  In fact, I am running a half marathon this Saturday and a full marathon on Sunday in Orlando Florida and I will wear the same socks!  I have all of my running buddies wearing them and I am sending pairs to all of the presidents of the 50 marathon clubs around the world. This sock will revolutionize the sock industry! It's not just a sock, it's a miracle. The socks make my feet feel alive and never fatigued!" 
  
Pete Swanson, boxer      
 "I have an injury in my left elbow and had to stop boxing due to pain.  I put the Incredibrace on and the pain dissipated and then it disappeared!  I thought it was a fluke.  I tried boxing again and the pain resurfaced, but it was much less.  I put the brace back on and, once again, the pain went away.  It was amazing.  So, with little or no pain, I am able to box again.  The Incredibrace has been a savior.  I am anxious to try the knee Incredibrace too!"  

 

Coming Soon

 

Vermont Country Store

will soon be carrying Incredibraces for knees and ankles in their summer catalog

 

Amazon.com

will begin selling Incredisocks in late March and the brace line in early April

 

 

About Us
Incrediwear, a division of Star Nutrition, is located at 702 Mangrove Ave. #67, Chico, CA 95926      
(530) 345-5808
Be sure to check out our new website!